Privacy Policy

Introduction


Gulf Sports Franchising LLC is the authorized licensee in the UAE and operates the website “https://jdsports.ae/”, mobile application and mobile web platform (collectively, the “Site”), either directly or through authorized third parties. Gulf Sports Franchising LLC ("we", "our", "us") respects the privacy rights of its visitors and customers ("you", "your", "yours") and recognizes the importance of protecting the information collected about them.


We have adopted this corporate-wide Privacy Policy that explains how we collect, use, disclose, process, store, and transfer your personal data when you interact with our Site. We act as “Data Controller” and we determine the purpose and means of processing your personal data. As required by the applicable laws, we will obtain your consent before processing your personal data.


The following information is provided by us to enable our online visitors to be fully informed of the stipulations in our privacy policy. By visiting the Site, you acknowledge that you have read and understood these terms and you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.


You confirm that the personal data you provide is correct and accurate and you are authorized to share the personal data through the Site, whether for yourself or for any other individual. You also confirm and consent to the collection, use, disclosure, storage, transfer and/or processing of such personal data as described in this Privacy Policy. For the purposes of this Privacy Policy, "Personal Data" means any information that identifies, or can be used to identify, an individual, either directly or indirectly.


We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal data. We also want you to know your rights in relation to your personal data.


In line with these values, this Privacy Policy tells you what to expect when we collect and use personal data about you. We have tried to make it easy for you to navigate so you can find the information that is relevant to you and our relationship with you.


Please read this privacy policy carefully and periodically to understand how we handle your personal data. By engaging with us, in the ways set out in this Privacy Policy, you confirm that you have read and understood the entirety of this privacy policy, as it applies to you.


We are always looking to improve the information we provide to our customers and contacts so if you have any feedback on this Privacy Policy, please reach out to us at privacy@gmg.com.


To Whom Does This Privacy Policy Apply To?


This Privacy Policy applies to:


a) Visitors to our website and related mobile applications (including visitors who are just browsing or buying products on a one-off basis) (“Site”);

b) Customers signed up to use our services on an ongoing basis; and

c) People who contact us with inquiries via Site.


What Does This Privacy Policy Contain?


This Privacy Policy describes the following important topics relating to your information:


1. How do we obtain your personal data

2. Collection of your personal data and how we use it

3. Our legal basis for using your personal data

4. How and why do we share your personal data with others

5. How long do we store your personal data

6. Your rights

7. Children

8. Marketing

9. Where we may transfer your personal data

10. Risks and how we keep your personal data secure

11. Links to other websites

12. Changes to this privacy policy

13. Further questions and how to make a complaint


Your Rights to Object


You have various rights in respect of our use of your personal information as set out in section 5. Two of the fundamental rights to be aware of are:


  • You may ask us to stop using your personal information for direct marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.
  • You may ask us to consider any valid objections which you have to our use of your personal information where we process your personal information based on our, or another person's, legitimate interest.


You can find out more information in section 5.


Key Information You Should Be Aware Of


1. How do we obtain your personal data?

Direct interactions – we collect personal data directly from you when you:

  • Create an account on our Site:
  • Submit personal data through the Site;
  • Purchase a product or service from us;
  • Return a product or request a refund;
  • Attend events organized by us or on our behalf;
  • Request marketing or updates to be sent to you through a subscription to our service;
  • Enter a competition, promotion, or survey;
  • Give us feedback or make a complaint; or
  • Contact us by any other means including telephone, email, and post in order to submit a query to us of any nature

Indirect interactions – we collect personal data indirectly from you when you use:


  • Automated technologies or interactions – as you interact with our Site, we will automatically collect usage data about how you use our Site and technical data about your devices, equipment, browsing actions, and patterns when you visit our Site. For detailed information on the cookies we use (and similar technologies) and the purposes for which we use them, please refer to our Cookies policy.


  • Third parties – Some of the personal data we collect about you comes from third-party sources such as:
    • Analytics service providers – We may collect personal data about you through, Facebook Ads, Google Ads, Criteo, RTB House, SnapChat Ads, and Tiktok Ads which helps us to analyze the technical and usage data from your use of our Site (please note that there may be slight differences between which third party analytics service providers provide us with information depending on whether you use our website or our app).
    • Social media Platforms - we may collect personal data about you when you interact with our content, or advertisements, on social media platforms, or when you choose to connect or log in to our Site using your social media account credentials;


2. Collection of your personal information & how we use it


Please go through the sections below that best describe our relationship with you to find out the information that we collect about you and how we use this information.


2.1 Visitors to our Site


We, or third parties on our behalf, will collect and use any of the following information about you when you visit our Site:


  • Identity Data (first name, last name, and date of birth/birthday);
  • Contact Data (delivery address, billing address, email address, and telephone numbers);
  • Transaction Data (details about payments to and from customers and other details of products customers have purchased from or through us and order returns);
  • Profile Data (purchases or orders made by you); and
  • Technical Data (the Internet Protocol (IP) address (a public number unique to customers’ device), device data, and geolocation information).


2.2 How do we use your personal data?


We have set out below, in a table format, a description of all the ways we use your personal data, and the lawful basis on which we rely to do so.


Note that we may process your personal data on more than one lawful basis depending on the specific purpose for which we are using your personal data. For instance, for a particular purpose/activity listed below, we may undertake different types of processing, in which case a different lawful basis may apply.

Please contact us if you need details about the specific lawful basis we are relying on to process your personal data where more than one ground has been set out in the table below.


#

Purpose/Activity

Type of Data

Lawful Basis

1

Create an account – When you create an account via our Site, we will use such personal data to register the customer’s account with us.

· Identity;

· Contact;

· Profile; and

· Marketing and Communications.

· Performance of a contract with customers.

2

Managing customers’ accounts – We use customers’ personal data to administer customers’ accounts and to manage our relationship with customers, including receiving and responding to customers' queries or requests via email, telephone, post, or live chat.

· Identity;

· Contact;

· Profile; and

· Marketing and Communications.

· Performance of a contract with customers; and

· Our legitimate interests (to keep our records updated and to develop our relationship with customers).

3

Purchases - We use customers’ personal data when customers purchase a product or service from us in order to manage payments, charges, and fees and to recover money owed to us.

· Identity;

· Contact; and

· Transactions

· Performance of a contract with customers;

· To comply with a legal obligation; and

· Our legitimate interests (to recover debts).

4

Delivering products – We use customers’ personal data in order to process customers’ orders and facilitate delivery of the products.

· Identity; and

· Contact;

· Performance of a contract with customers; and

· To comply with a legal obligation;

5

Refunds / Returns / Recalls – We use customers’ personal data when customers choose to return a product or service to us and manage the refund payments, including where we need to carry out a product recall.

· Identity;

· Contact; and

· Transactions

· Performance of a contract with customers; and

· To comply with a legal obligation.

6

Prize draws, competitions and events – We may use customers’ personal data to invite customers to participate in a prize draw, competition or to attend an event hosted by us or on our behalf.

· Identity;

· Contact;

· Profile;

· Usage; and

· Marketing and Communications.

· Consent; and

· Our legitimate interests (to engage with customers and to study how customers use our products/services, to develop them, and grow our business).

7

Feedback - We will use customers’ personal data to send customers surveys and feedback forms in order to obtain feedback regarding our products and services.

· Identity;

· Contact;

· Profile;

· Usage; and

· Marketing and Communications

· Our legitimate interests (to study how customers use products/services).

8

Research and Analysis – We will use customers’ personal data to assess and analyze the effectiveness and performance of our products and services in order to improve and develop our business.

· Identity;

· Contact;

· Transaction;

· Profile;

· Technical; and

· Usage

· Our legitimate interests (to improve our services, to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy).

9

Administering and protecting our business – This includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.

· Identity;

· Contact;

· Profile;

· Technical; and

· Usage

· Our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business re-organisation or group restructuring exercise); and

· To comply with a legal obligation.

10

Promoting our business – We will use customers’ personal data to make suggestions and recommendations to customers about products that may be of interest to customers.

· Identity:

· Contact:

· Marketing & Communications;

· Profile; and

· Aggregated data

· Consent


Please see sections 2.3-2.4 for more details about how we use your personal data.


A word about cookies and similar technologies:


  • Some pages on our Site use cookies, which are small files placed on your internet browser or device when you visit our Site. We use cookies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.
  • Where we use cookies on our Site, you may block these at any time. To do so, you can activate the setting on your browser or device that allows you to refuse the setting of all or some cookies. However, if you use your browser settings or device settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site or use all the functionality provided through our Site.
  • We also use other similar technologies to cookies, such as log files, web beacons, tags, and pixels, which may be used on our Site.
  • For detailed information on the cookies and similar technologies we use and the purposes for which we use them, please refer to our Cookies Policy.


We do not collect sensitive/special categories of personal data. We need certain types of personal data (which does not fall under the category of sensitive/special categories of personal data) so that we can provide products and services to you and perform contractual and other legal obligations that we have to you. If you do not provide us with such personal data, or if you ask us to delete it, you will no longer be able to receive our products and services.


2.3 People who contact us with inquiries


We, or third parties on our behalf, may collect and use any of the following information about you:

  • Your name including your title;
  • Your postal address;
  • Your email address;
  • Your telephone number;
  • Information provided when you correspond with us; and
  • Any updates to the information provided to us.


How do we use your personal data?


We will collect, use, process and store the personal data listed above to deal with any enquiries or issues you have about our products and services, including any questions you may have about how we collect, process, store and use your personal data, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal data for these purposes where it is in our legitimate interests for customer service purposes.


Please see sections 2.2-2.4 for more details about how we use your personal data.


Whatever our relationship with you is, we may also collect, use, and store your personal data for the following additional reasons:

  • To deal with any enquiries or issues you have about how we collect, store, and use your personal data, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal data for these purposes where it is in our legitimate interests for customer service purposes;
  • To comply with any procedures, laws, and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
  • To establish, exercise, or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.


2.4 Further Processing


Before using your personal data for any purposes which fall outside those set out in this Section 2, we will undertake an analysis to establish if our new use of your personal data is compatible with the purposes set out in this Section 2. Please contact us using the details in section 12 if you want further information on the analysis we will undertake.


2.5 Consent


We may process your personal data in some cases for marketing purposes on the basis of your consent (which you may withdraw at any time after giving it). If we rely on your consent for us to use your personal data in a particular way, but you later change your mind, you may withdraw your consent, and we will stop doing so. However, if you withdraw your consent, this may impact the ability for us to be able to provide products and associated services to you.


3. How and why do we share your information with others


3.1 We may share your personal data with the principal company and our affiliates where it is in our legitimate interests to do so for internal administrative purposes (for example, for corporate strategy, compliance, auditing and monitoring, research and development, and quality assurance).


3.2 We will share your personal data with the following third parties or categories of third parties:


  • MoEngage — A customer engagement platform that helps brands deliver personalized, data‑driven marketing across channels
  • Shopify — An e‑commerce platform that enables businesses to build online stores and manage sales, payments, and operations
  • Checkout.com — A global payments provider offering fast, secure online payment processing for businesses.
  • Tabby — A buy‑now‑pay‑later service that lets customers split purchases into interest‑free installments
  • Tamara — A Middle East–based BNPL platform that allows shoppers to pay later or in installments.
  • Freshdesk — A cloud‑based customer support system that helps teams manage inquiries through tickets, chat, and automation
  • OneTrust — A privacy and compliance platform that helps organizations manage data protection, consent, and governance
  • Shipsy — A logistics management platform that optimizes shipping, delivery, and supply‑chain operations
  • We may share anonymized and aggregated statistical information with our suppliers to demonstrate what interest there has been in any marketing campaigns we have assisted our suppliers in carrying out;
  • Our other service providers and sub-contractors, including utility providers, suppliers of technical and support services, insurers, logistic providers, and cloud service providers;
  • Companies that assist in our marketing, advertising, and promotional activities, such as the marketing automation platform MailChimp; and
  • Analytics and search engine providers that assist us in the improvement and optimization of our Site.


3.3 Please note that there may be slight differences between which third-party analytics service providers we share your personal data with depending on whether you are using our Site.


3.4 Any third parties with whom we share your personal data are limited (by law and by contract) in their ability to use your personal data for any purpose other than to provide services for us. We will always ensure that any third parties with whom we share your personal data are subject to privacy and security obligations consistent with this privacy policy and applicable laws.


3.5 We shall also disclose your personal data to third parties:


  • Where it is in our legitimate interests to do so to run, grow and develop our business, such as:
    • If we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets;
    • If substantially all our or any of our affiliates' assets are acquired by a third party, in which case personal data held by us will be one of the transferred assets.
  • If we are under an obligation to disclose or share your personal data in order to comply with any legal obligation, any lawful request from government or law enforcement officials, and as may be required to meet national security or law enforcement requirements or prevent illegal activity;
  • In order to enforce or apply our terms and conditions for customers or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person, or to prevent any illegal activity; or
  • To protect the rights, property, or safety of our staff, our customers, or other persons. This may include exchanging personal data with other organizations for the purposes of fraud protection.


3.6 We may also disclose and use anonymized, aggregated reporting and statistics about users of our Site or our goods and services for the purpose of internal reporting or reporting to our other affiliates or other third parties, and for our marketing and promotion purposes. None of these anonymized, aggregated reports or statistics will enable our users to be personally identified.


3.7 Same as expressly detailed above, we will never share, sell, or rent any of your personal data to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal data in a particular way, but later change your mind, you should contact us, and we will stop doing so.


4. How long do we store your personal data?


We keep your personal data for no longer than necessary for the purposes for which the personal data is processed. The length of time for which we retain personal data depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise, or defend our legal rights.


5. Your rights


5.1 You have certain rights in relation to your personal data. If you would like further information in relation to these or would like to exercise any of them, please contact us via email at privacy@gmg.com at any time. You have the following rights:

  • Right to access: You have a right to access any personal data we hold about you. You can ask us for a copy of your personal data; confirmation as to whether your personal data is being used by us; details about how and why it is being used; and details of the safeguards that are in place.
  • Right to update your information: You have a right to request an update to any of your personal data which is out of date or incorrect.
  • Right to delete your information: You have a right to ask us to delete any personal data which we are holding about you in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 12 or by registering your request at privacy@gmg.com.
  • Right to restrict the use of your information: You have a right to ask us to restrict the way that we process your personal data in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 12 or by registering your request at privacy@gmg.com.
  • We will pass your request on to other recipients of your personal data unless that is impossible or involves disproportionate effort. You can ask us whom the recipients are using the contact details in section 12 or by registering your request at privacy@gmg.com.
  • Right to stop marketing: You have a right to ask us to stop using your personal data for direct marketing purposes. If you exercise this right, we will stop using your personal data for this purpose.
  • Right to object: You have a right to ask us to consider any valid objections which you have to our use of your personal data where we process your personal data on the basis of our or another person's legitimate interest.


5.2 We will consider all such requests and provide our response within a reasonable period (and in any event within one month of your request unless we tell you we are entitled to a longer period under applicable law). Please note, however, that certain personal data may be exempt from such requests in certain circumstances, for example, if we need to keep using the information to comply with our own legal obligations or to establish, exercise, or defend legal claims.


5.3 If an exception applies, we will tell you this when responding to your request. We may request you provide us with the information necessary to confirm your identity before responding to any request you make.


6. Children


6.1 You must be aged 18 years or over to use the Site and purchase products from us. Our Site and services are not directed at children, and we do not knowingly collect any personal data from children.


6.2 If you are a child and we learn that we have inadvertently obtained personal data from you from our Site, or from any other source, then we will delete that information as soon as possible.


6.3 Please contact us at privacy@gmg.com if you are aware that we may have inadvertently collected personal data from a child.


7. Marketing


7.1 We will give you a choice regarding certain uses of your personal data, particularly in relation to receiving marketing materials. We allow you to positively opt-in to receive marketing materials to keep you up-to-date with our latest offers. When you log in to our website or our app and request a newsletter or a discount, there is an option for you to positively opt-in.


7.2 When you opt-in to receive marketing materials from us, we will use your personal data to provide you with details of products, services and offers that may be relevant to you.


7.3 You can choose to opt out of direct marketing through your account settings, by clicking the ‘unsubscribe’ link from any email or contacting us using the contact details provided below. Please note that when you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase, warranties, registration, or other communications that we need to send to you in relation to a service or product you have purchased from us.


7.4 We also engage in online advertising to make it easy for customers to find our Site and keep customers up-to-date with what we’re up to. You can find out more information about this and also opt out of targeted advertising by visiting our cookie policy.


8. Where we may transfer your personal data


8.1 Your personal data may be used, stored, and/or accessed by staff operating outside the UAE working for us, other members of our group, or suppliers. Further details on to whom your personal data may be disclosed are set out in section 3.


8.2 If we provide any personal data about you to any such non-UAE members of our group or suppliers, we will take appropriate measures to ensure that the recipient protects your personal data adequately in accordance with this privacy policy. These measures may include the details as per Articles 45 and 46 of the General Data Protection Regulation. (E.g., In the case of entities based in other countries outside the UAE, entering approved standard contractual arrangements with them.)


8.3 Further details on the steps we take to protect your personal data, in these cases is available from us on request by contacting us by email at customercare@jdsports.ae at any time.


9. Risks & how we keep your personal data secure


9.1 The main risk of our processing of your personal data is if it is lost, stolen, or misused. This could lead to your personal data being in the hands of someone else who may use it fraudulently or make public, information that you would prefer to keep private.


9.2 For this reason, we are committed to protecting your personal data from loss, theft, and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal data, including through the use of appropriate organizational and technical measures.


9.3 In the course of the provision of your personal data to us, your personal data may be transferred over the internet. Although we make every effort to protect the personal data which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal data transmitted to our website or app and that any such transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to prevent unauthorized access to it.


9.4 Where we have given you (or where you have chosen) a password that enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


10. Links to other websites


Our website and our app may contain hyperlinks to websites that are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of such third-party websites or any association with their operators. This Privacy Policy only applies to the personal data that we collect or that we receive from third-party sources, and we cannot be responsible for personal data about you that is collected and stored by third parties. Third-party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal data to these websites. We do not endorse or otherwise accept any responsibility or liability for the content of such third-party websites or third-party terms and conditions or policies.


11. Changes to our privacy policy


We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy.


12. Further questions and how to make a complaint

12.1 If you have any queries or complaints about our collection, use, processing or storage of your personal data, or if you wish to exercise any of your rights in relation to your personal data, please contact privacy@gmg.com. We will investigate and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal data.


12.2 You may also make a complaint to the supervisory authority. Alternatively, you may seek a remedy through the courts if you believe your rights have been breached.


13. Inconsistencies

In the event of any inconsistencies between the English version and the Arabic version of the Privacy Policy, the English version shall prevail.